The City of Kemi

Kemi’s city image didn’t reflect how its residents felt about their beloved hometown. Advertising agency Puisto was brought on board to reshape the brand.

We created a distinctive northern identity with a friendly typeface and logo inspired by the sea and the crown of the Bothnian Bay.

City of Kemi visual identity and custom typography, image 1 — Kemi — image 1

City of Kemi visual identity and custom typography, image 2 — Kemi — image 2

City of Kemi visual identity and custom typography, image 3 — Kemi — image 3

City of Kemi visual identity and custom typography, image 4 — Kemi — image 4

City of Kemi visual identity and custom typography, image 5 — Kemi — image 5

City of Kemi visual identity and custom typography, image 6 — Kemi — image 6

City of Kemi visual identity and custom typography, image 7 — Kemi — image 7

City of Kemi visual identity and custom typography, image 8 — Kemi — image 8

City of Kemi visual identity and custom typography, image 9 — Kemi — image 9