J_H_

3 Kaveria

I was invited to design a typeface for 3 Kaveria that would become a distinctive part of the new identity and help the ice cream brand stand out in supermarket freezers.

The typeface was inspired by the shapes and character of an Italian signpost. Designed in collaboration with Tony Eräpuro at Kuudes. Photography by Juho Huttunen / Duotone.

3 Kaveria ice cream brand custom typeface, image 1
3 Kaveria — image 1
3 Kaveria ice cream brand custom typeface, image 2
3 Kaveria — image 2
3 Kaveria ice cream brand custom typeface, image 3
3 Kaveria — image 3
3 Kaveria ice cream brand custom typeface, image 4
3 Kaveria — image 4
3 Kaveria ice cream brand custom typeface, image 5
3 Kaveria — image 5
3 Kaveria ice cream brand custom typeface, image 6
3 Kaveria — image 6
3 Kaveria ice cream brand custom typeface, image 7
3 Kaveria — image 7
3 Kaveria ice cream brand custom typeface, image 8
3 Kaveria — image 8
3 Kaveria ice cream brand custom typeface, image 9
3 Kaveria — image 9